It is not true that they have to be mastered before the creative work can begin. It is true that creative work in any field involves a growing mastery of skills and concepts. He believes that creativity is not a linear process, in which you have to learn all the necessary skills before you get started. Sir Ken Robinson’s TED Talk on Creativity (February 2006) has 72M views. 72% of gen Z and millennials in the US, UK and China believe that creativity today is dependent on technology, and 92% believe that technology opens up a whole new world of creation, according to Wunderman Thompson Data in July 2021. In addition, Pilgrim Soul has focused on owning the SEO taxonomy around Cannabis & Creativity. Given the marketing challenges of being a Cannabis company, Pilgrim Soul has found creative ways to advertise (such as instagram / facebook ads for the creative thinking journal). Pilgrim Soul develops Cannabis and non-Cannabis products that allows retail partners to promote their brands as well. Michael Diamant, Al Harrington, Ann Watson and Merlin Kauffman also participated in the round. The company raised $2M of seed funding from Merida Capital Holdings, Beehouse and Meaningful Partners on January 11, 2022. Since the company's inception in 2020, Pilgrim Soul has sold $3.5M worth of its wildly popular flagship product The Creative Thinking Journal ( 4.6 ratings / 2,500+ ratings on Amazon ) and most recently developed a line of Live Resin Vape Pens (available in CA only) designed to be used in tandem with the journal to help unlock the mind and get into your creative flow.įunding. The company believes we are all born creative. It is more about unlocking their innate creativity than it is teaching people to be creative. Pilgrim Soul tries to help people look at problems in entirely new ways, get out of their comfort zones, challenge default thinking, and tap into what makes them uniquely creative. The company’s mission is to help people elevate creative thinking to give people a competitive edge in life and work. In the Brand’s context, the “Pilgrim Soul” is the native, creative explorer born inside of all of us. “How many loved your moments of glad grace, And loved your beauty with love false or true, But one man loved the pilgrim soul in you, And loved the sorrows of your changing face.” The name comes from a William Butler Yeats Poem about a man looking back on his marriage and reflecting on the depth of his love. After which, he became the CMO of Lowell Herb Co. Following MySpace, Shawn served as CMO at TechStyle Fashion Group which launched the subscription fashion category with Fabletics, JustFab, ShoeDazzle, FabKids, and Rihanna’s SavageXFenty. Prior to launching Pilgrim Soul, Founder and CEO Shawn Gold started his career as CMO, Head of Marketing & Content for MySpace, where he spearheaded the development and implementation of marketing initiatives and campaigns for MySpace during its growth from 25 to 110 million users worldwide.
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